Nowadays for snippets of information, household tips, news analysis, and humorous and autobiographical stories, I go to the internet, usually to blogs. Ten or more years ago I had a subscription to Reader’s Digest. It served much the same purpose, “an article a day of enduring significance.”
Dewitt and Lila Wallace founded the Reader’s Digest Association in 1922.
Their vision for the company was based on a simple notion that people did
not have enough time to read all that was being published, and that people
needed a reading service that selected editorial material to inform, enrich,
entertain and inspire.
The result of the Wallaces’ vision was a pocket-sized magazine, sold at an
annual subscription that would provide an article a day of lasting
interest – and of enduring significance – in condensed form. Today the
magazine offers a mix of engaging original and republished content to appeal
to contemporary tastes. It is the largest-selling magazine in the world,
published in 48 editions and 19 languages, and sold in more than 60
countries.
So how much “enduring significance” did those Reader’s Digest articles contain? Well, it just so happens that I have a lot of those old magazines collecting dust on a top shelf in my bedroom. I thought it would be fun to look at one every now and then and see how significant and enduring it was.
Reader’s Digest, September, 1974.
Current events: a compilation of articles and opinions on the possible eminent impeachment of Richard Nixon (didn’t happen), another on the “rise and fall of the Symbionese Liberation Army” (whatever happened to Patty Hearst?), and still others on busing, Teamsters and the underworld, and the real cost of foreign aid. All of these pieces, while maybe of some historical interest, are dated, not enduring.
“The Colonies Must Be Punished!” by O.K. Armstrong is one of a series of articles, called Great Moments in American History: Bicentennial Feature; this particular article deals with the reaction in Britain and the colonies to the Boston Tea Party. I remember the Bicentennial celebration in 1976. On the Fourth of July, 1976, I was on my way to a youth evangelism conference in Dallas/Fort Worth. For a long time after that, through college, I had the T-shirt with bicentennial colors to prove it. Date yourself; where were you in July 1976?
Back to Reader’s Digest, September, 1974, there are some useful tips on how to make your houseplants behave, how not to get gyped by your auto-repairman, and how to reduce college costs. There’s the obligatory diet article, called “Beware the Diet Saboteur.” “Thousands of people are unable to reduce, obesity specialists find, because their kinfolk knowingly or unknowingly undercut their efforts.” The “psycho-analyze yourself” article is called “What Are You Afraid Of?” and gives us eight suggestions for coping with fear.
Merle Haggard and Sheik Ahmed Zaki al-Yamani get biographical profiles, not in the same articles.
The “special feature” at the end of the magazine is “Solzhenitsyn: Conscience of a Nation.” Enduring significance, yes.
He does not want his country remade in the image of the modern, free-enterprise West. In fact, to some of his admirers, this fierce clinging to everything Russian, including the old concepts of the Russian earth, Russian people, the spiritual values inherent in backward Russia, is one of his limitations as a man and a writer. But it is also one of his greatest sources of strength.
Finally, there’s a kidlit note:
Statement on the copyright page of Toolchest by Jan Adkins: “We have gone to considerable difficulty and expense to assemble a staff of necromancers, sorcerers, shamans, conjurers and lawyers to visit nettlesome and mystifying discomfort on any ninny who endeavors to reproduce or transmit this book in any form or by any means, electronic or mechanical, including information storage and retrieval systems, without permission from the publisher. Watch yourself!”
By the way, Toolchest is a beautiful, old children’s book. It’s out of print, but available used from Amazon.
We’re reading Longfellow’s Evangeline for American literature class this week. I wonder if my high school students will appreciate it; i wonder if they’ll even get through it. Maybe if I tie the story to somethng or someone nowadays . . . (Just kidding, guys.)
