Today is the birthday of E.B. White, author of two very different and useful books: Charlotte’s Web and The Elements of Style.
An admonition to bloggers from Elements of Style:
It is now necessary to warn you that your concern for the reader must be pure: you must sympathize with the reader’s plight (most readers are in trouble about half the time) but never seek to know the reader’s wants. Your whole duty as a writer is to please and satisfy yourself, and the true writer always plays to an audience of one. Start sniffing the air, or glancing at the Trend Machine, and you are as good as dead, although you may make a nice living.
For bloggers, you can forget about the nice living and substitute “blog stats” for “the air.”
Oh, and by the way Charlotte’s Web is one of the few books that should be read aloud to every English-speaking child before he grows up. Can you name any other books that would be included on that very short list?